To write about my family and upbringing fills me with nostalgia and with enormous satisfaction because my experiences have defined the person I am today.
My parents worked very diligently to raise and educate twelve children. They inculcated in all of us the meaning of honesty, truth and desire to succeed. They have been a true inspiration throughout my life.
My family's strong desire for success led each of The Castillo Brothers to seek new horizons out of our beloved Michoacan, to forge our own destiny and to put into practice the teachings of our parents. While some of my siblings stayed in Mexico, my brother and I were more adventurous and migrated to The United States in 1988. We joined other siblings that had already settled in this country to pursue the "American Dream".
Like most immigrants, I struggled in this country. In my journey to go after "The American Dream", I held many jobs, I worked long hours, I had to adjust and embrace a new culture and I struggled to learn English. Nothing was easy; however, the tenacity inherited from my parents, my family's support, my strong desire to pursue my dreams and my faith in God did it! I was able to successfully achieve each one of my goals, one of them being, Castillo Brothers Enterprises.
As a child I remember that my parents emphasized the importance of eating together as a family. My mother enjoyed having all twelve children around the table eager to enjoy a meal together. This was not only a ritual, but also a perfect opportunity to talk about anything, school, homework, etc., and to spend some quality time as a family.
As a teenager I remember that every event at home was accompanied by delicious snacks and traditional Mexican food, among these were the delicious chicharron en salsa verde o roja (pork cracklings in green or red hot sauce), and the crunchy taste of pork cracklings. From my experience arose the idea of providing Latino families residing in The United States, a product with the highest quality in the market: "Chicharrones La Visita"
Castillo Brothers was founded on March 12, 2001 in Chicago, Illinois.
With the support and trust of a dear friend, "LA VISITA" was born; a brand that would provide Latino families in The United States with a product of the highest quality, consistency and freshness. We began distribution of the delicious Chicharrones La Visita to the east coast, focusing on Latino supermarkets.
After a phenomenal success on the east coast, we introduced a full line of snacks to satisfy our clientele: Rueditas, Lagrimas and Picosones. We also expanded our distribution to other regions.
We became the exclusive distributors in The United States of Luzma products from Morelia, Michoacan. Luzma is a company with over 30 years of experience in the elaboration and distribution of snacks and tostadas.
We achieved national distribution.
Thanks to a joint team effort, excellent product quality and work ethic, we expanded our distribution to Canada.
We continue our growth with important shelf presence in more supermarkets nationwide and Canada.
We look forward to continue providing the best possible service to our loyal clientele.